More About Life Is Good

What’s the Story Behind "Life Is Good"?

Founded by brothers Bert and John Jacobs, the brand started with a simple idea: spreading positivity through art and apparel. What began with selling T-shirts out of a van has grown into a global movement, inspiring millions with its uplifting slogans and playful designs.

What Products Does Life is Good Offer?

The brand offers a wide variety of apparel and accessories for men, women, and kids. Popular products include graphic T-shirts, sweatshirts, hats, mugs, and more. Many of their designs focus on themes like nature, pets, music, sports, and everyday life, all centered around optimism and kindness.

Is Life is Good Involved in Social Impact?

Yes, Life is Good donates 10% of its annual net profits to the Life is Good Playmaker Project, which supports kids facing poverty, trauma, and illness. The initiative trains and empowers childcare professionals to create safe, joyful, and healing environments for children.

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